Congratulations to the 2008 Short Man of Style…

We are proud to announce that a winner has been selected for this year’s Short Man of Style competition. Sponsored by ForTheFit.com, National Short Man of Style Month occurs each year in June. As part of this yearly celebration “of men under 5’9” who stand tall & look great,” ForTheFit.com sponsors a competition to seek out the Nation’s most stylish shorter man. In addition to fashionable and under 5′9″, he should be an over-achiever in life- i.e. with family, friends, career, and community. Contestant’s had to send in a photograph of themselves looking their most fashionable, as well as a short essay explaining why they were in fact this year’s best choice for National Short Man of Style. The grand prize, a new wardrobe from ForTheFit.com worth approximately $750, generated significant interest in the competition and picking a winner this year from the many qualified entrants was a tough job.

So who won? You’ll need to visit www.ShortMenofStyle.com to find out! (Or, check back in a few weeks- when I’ll profile him here on my blog).

- Connie

For more information visit www.FortheFit.com and www.ShortMenofStyle.com.

As SEEN In… ForTheFit.com and Short Men’s Clothing have become quite the hot topics!

First of all – today is June 1st, so HAPPY “SHORT MEN OF STYLE” MONTH! Remember to celebrate by looking your best the whole month long! Also, have you entered yourself in the National Short Man of Style 2008 competition yet? If not, you have 2 more weeks to enter for a chance to win a whole new wardrobe from ForTheFit.com. For details, read my last blog entry, or check out the official contest website at ShortMenofStyle.com

It has been a busy few months for short men’s clothing in general, and ForTheFit.com in particular. We have been quite lucky to be featured in some phenomenal publications and to help generate some interest and awareness to this issue of short men’s fashion.

Most recently, in response to a reader question in the popular “Ask Teri” fashion column of the Wall Street Journal, our own C.F.O. Jeff Bova was interviewed by Teri Agins. To read the question & answer, click here:
Ask Teri: Finding Clothes that Fit Well.

There has also been a lot of interest in me personally in my roles as CEO of men’s e-tailer ForTheFit.com, wife and mom. On, May 22, ‘08, Entrepreneur.com’s “WomenEntrepreneur.com” featured a great, enriching story by Lena West full of great tips about how to escape overflowing e-mail inboxes using some simple methods and new technology. She even included some of my own simple methods for managing the sometimes overwhelming contents of a CEO’s inbox. Click here to read Escaping E-Mail Overload by Lena West. There are a few other stories in the pipeline, I’ll post when they are published.

Our products themselves have also received some great press. We have added some earth-friendly, eco-fashion proportioned for the shorter, slimmer man. Customer’s have responded quite favorably to our Alternative Apparel T-shirts and Jackets, and so has the Press. Our Eco-Heather T-shirts from Alternative Apparel were featured in Lisa Neff’s May 3, 2008 article Earth Duds for Earth Day in the Chicago Free Press. This came on the heels of a feature about our women’s and men’s short-length (inseam) sweats and athletic pants in the Orlando Sentinel’s Style Section, Fashion Focus: Dress Up, Dress Down by Jean Patteson.

Also, CNN recently ran a story about short men’s fashion, which was picked up on the wires and published in papers throughout the country. All in all, it has been a phenomenal few months for shorter men’s fashion and we are so pleased. Thank you to the reader’s and viewers out there for their interest and to the members of the press for their help in bringing this topic to life and raising awareness!

- Consuelo Bova,

CEO, ForTheFit.com

Did you know that June is the shortest month of the year?

It’s official! June is the shortest month of the year!

For those who don’t know, ForTheFit.com sponsor’s National Short Men of Style Month each year in June. It is a month when we celebrate shorter men everywhere of “style & substance.” In the past, we’ve celebrated with a month of savings at our annual sale event. This year, we’re super excited about adding new events and fun activities. For example, we’ll be publishing a list of the most stylish male celebs under 5′9″. This year, to celebrate “National Short Men of Style Month,” ForTheFit.com is sponsoring a contest to find America’s most stylish shorter man. We’ll also be searching the country for the most stylish and generally all around -good guys under 5′9″, for a chance to win a new wardrobe (Grand Prize) or a new suit ensemble (runner-up) from ForTheFit.com. Are you the man this year? For more info or to toss your name in the hat for consideration, visit www.ShortMenofStyle.com.

I know June is a few months away yet, but we’re gearing up for the shortest month and want to make sure you are ready to enjoy it, too!

Best of Luck,

C. Bova, CEO ForTheFit.com