As Fall approaches, don’t sweat it- TALL & SHORT men’s fleece, jersey, athletic pants & loungewear are available now IN YOUR LENGTH at ForTheFit.com

They’re here!  Our much anticipated line of men’s fleece, jersey, and other athletic pants (including your favorite zippered track pants) are now in stock.  Exclusively at ForTheFit.com, you will find the athletic pants and loungewear you need in both men’s Tall and Short clothing sizes.

Flexible Sizing for the most hard-to-fit gentlemen:

• Waists XS- XXL
• Inseams from XS (27″) to XT (37″)!!
• Premium fabrics- Fleece, Jersey, Flannel and More
• Proportioned construction for optimal fit
• New STYLES added this year!
• A Variety of colors available in every style

Shop Early for the greatest selection!

-Connie Bova,
CEO, ForTheFit.com

5 Steps to Better Dressing

A few tips from the resident expert in dressing hard-to-find sizes (particularly petite men and women), Consuelo Bova, CEO of online, specialty retailer and apparel manufacturing company ForTheFit.com:

1) KNOW YOUR SIZE: Fit makes a tremendous difference in our overall appearance. Small, ill-fitting or oversized clothing can make for a very underwhelming first impression. Don’t fixate on the size you think you are, the size you want to be, or even the size tag itself (it’s often wrong or purposely misrepresented for marketing purposes). Instead, learn to take your measurements and judge clothes according to their size and fit to your body.

2) KNOW YOUR STYLE: The latest magazines and celebrity style are a great place to start, but ultimately the clothes buy and wear need to be right for you, your personal style and body type. Reference the latest trends to keep your style current, but make sure to adapt your choices to suit the best styles for your body and personality.

3) KNOW YOUR STORE: We should all have a “store.” The place that in a pinch, you know you can quickly find the right styles for your taste, in your sizes, and in your price range. Get to know the staff. Knowledgeable and friendly staff at a store worth visiting and spending your money at will alert you when the best items for you hit the shelf so you have your best pick of sizes and styles. Identify what that store is for you- it is a great way to build the foundation to a great new wardrobe and maintain it. Visit other stores mostly for your wardrobe “spice” .

4) KNOW YOUR COLOR: Don’t underestimate the importance of wearing the right colors for your skin tone and hair. The wrong shade of a color can wash you out and ruin an otherwise great looking and well-fitting outfit. Learn what your best colors are and stick to them. Again if the trendy color is not “your color,” don’t wear it- just adjust the “trend” to a different shade that does work for you.

5) ASK AN HONEST FRIEND: We all need an honest fashion friend and shopping companion. A person that will tell you the painful truth about whether an outfit suits you or not. In exchange for their invaluable services, promise not to be hurt by their critiques, okay?

Good luck and great clothes,

C. Bova, CEO ForTheFit.com

It’s been a busy few months at ForTheFit.com…

Preparing for the holidays have kept us quite busy here at ForTheFit.com!

We started, of course, with new merchandise selected based on popular demand! Track and windpants were introduced in August in short and extra-short inseams. New cords are en-route and will be added this week. We’ve also added a ton of great new sweaters, car coats, fleece and other outerwear.

We also moved into a new facility to accommodate our growth and brought on some additional staff. We are blessed to be experiencing such growth in the midst of these troubled economic times. We are so grateful to our customers for their support and we are doing everything we can to continue earning it!

Lastly, we’ve been receiving some great press, both about the company and me, it’s CEO- some apparel-related and some, just fun. Check out the following links for the latest:

CNNMoney, Selling the Unsellable

Brisbane Times (Australia!), Managing Maternity

MSNBC/MSN.com, How Busy Mom’s Keep Fit

Also, our Holiday Gift Guide for 2010 will be up soon! Check it out for our newest products for the Holiday Season and some great gift ideas for men!

Enjoy the crispness in the air (however brief- here in Florida, it’s been a blistering hot fall), and for those of you “suffering” the snow- just know that some of us out there see it only so rarely and would trade with you in a heartbeat, if only for a few hours! LOL!

Best.

Consuelo Bova,
CEO, ForTheFit.com